At ZURB, we're always working on a few projects that don't have clear commercial value.
That's not to say the ideas aren't aligned with our mission of helping people design for people. It's just that we're not always focused on solving the business side of the problem. We look for ideas that will create a spark whether or not we think they'll be a huge hit.
Which is why what Airbnb's Joe Gebbia said at his recent ZURBsoapbox resonated so deeply with us. In a nutshell, he said you have to give yourself permission to do things that don't scale. And that's what we've done and will continue to do.
When we started Foundation, we built the framework for ourselves to make it easier on the team to create consistent, solid front-end code. As it has matured, the framework evolved into a responsive solution that serves a huge global audience. Our
product design tools were built the same way by building prototypes to solve our own problems. Today, we have a suite and nine free apps. The same could be said of our Soapbox
events, which started with a few previous friends sharing their knowledge.
As you start thinking about projects and opportunities for next year, create something that doesn't scale! It might just become the next big thing. Now, on to the news ...